Career mobility drives tenant churn in India’s top rental markets

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By news.saerio.com


As job switching accelerates in India’s post-pandemic economy, career moves are emerging as a key driver of rental churn across major cities, challenging the long-held perception that housing shifts are largely motivated by the desire for premium upgrades.

With return-to-office mandates gaining ground and Global Capability Centres (GCCs) expanding rapidly, more professionals are relocating closer to work hubs, prioritising flexibility over home ownership in an era of growing professional mobility.

The numbers tell a clear story. Before the pandemic, job-switching rates were relatively low, staying below 30%. The trend shifted significantly as offices reopened.

By 2022–23, the rate had climbed to 34%, and has since risen to approximately 42%. “After the pandemic, the trend changed significantly,” said Saurabh Garg, Co-founder and Chief Business Officer at NoBroker. “Job-switching has now reached around 42%, and it is directly translating into housing moves.”

According to NoBroker data, job-switch-driven relocations are most prominent in Bengaluru, which accounts for approximately 45% of such movements. The city’s dense IT ecosystem and concentration of tech companies make it a hotbed for frequent job changes and residential shifts among professionals. Pune follows at 39%, where strong IT and manufacturing sectors drive workforce mobility.

The Mumbai Metropolitan Region records around 36%, supported by diverse employment opportunities across industries, while Hyderabad sees approximately 32% of relocations linked to job switches, largely driven by its expanding technology and startup ecosystem. Together, these cities register the highest levels of job-switch-driven relocations because they function as major employment hubs attracting a highly mobile workforce.

This mobility is most visible at the micro-market level. The highest tenant churn is concentrated in areas close to major employment hubs and tech corridors, where a large share of residents are working professionals on rent.

In Bengaluru, localities such as Bellandur, Whitefield, Electronic City, and Kundalahalli see high tenant movement due to their proximity to IT parks. In Hyderabad, Nizampet, Kondapur, Manikonda, and Narsingi experience frequent rental turnover driven by IT professionals. In Pune, Hinjawadi, Pimpri-Chinchwad, Viman Nagar, and Mundhwa show elevated churn owing to nearby tech parks and business hubs. In the Mumbai Metropolitan Region, areas such as Mira Road, Kandivali West, Goregaon West, and Kasarvadavali also see frequent movement, supported by strong connectivity and relatively affordable rental housing.

The cumulative effect of this sustained mobility is clearly visible in rental pricing. Since 2019, average residential rents in leading markets have risen by approximately 25–30%, largely driven by employment-led demand. While the sharpest increase occurred immediately after the pandemic as offices reopened, rental growth has continued at a steady 7–9% annually in recent quarters, pointing to demand that is structural, not cyclical.

“This indicates sustained mobility-driven demand,” said Praveen Sharma, CEO of REA India (Housing.com). “For individuals anticipating career transitions or geographic mobility, renting offers far greater flexibility than ownership.”

The sectoral composition of this movement is equally telling. Tech, BFSI, and emerging sectors are leading talent movement, prompting frequent rental changes as employees weigh up their options. “Job switching has become more common, particularly among mid-career professionals in high-growth sectors,” said Neeti Sharma, CEO of TeamLease Digital. She also noted that the remote work window has largely closed, today, only about 10–12% of roles are fully remote, while 35–40% are hybrid. As a result, more professionals are actively returning to their base locations and moving closer to office hubs.

Two parallel forces are now shaping this mobility, according to Sharma.

The rapid expansion of GCCs is creating new opportunities in hubs such as Bengaluru, Hyderabad, Pune, Delhi NCR, and several Tier 2 cities, prompting professionals to relocate for specialised roles. At the same time, relatively slower hiring in traditional IT services is pushing talent to explore opportunities across sectors and geographies, with each job switch increasingly translating into a housing move.

Published on March 15, 2026



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