Akis Evangelidis, Co-founder and India President.
| Photo Credit:
PETAR PETROV
On a Saturday morning, even before the store officially opened, customers lined up to get their hands on the newly launched Phone (4a) and Phone (4a) Pro. Located on 100 ft Road, the outlet has been drawing strong footfall since launch, reflecting growing consumer appetite for in-store experiences.
“The footfall is insane… we had nearly 700–750 people in a day. It’s been way above any of our expectations,” said Akis Evangelidis, Co-founder and India President.
The response has been so strong that the company now expects the store to turn profitable within its first year, well ahead of its expectations.
Buoyed by this traction, the company plans to expand its experiential store format across key metros, including Mumbai, Delhi, and Hyderabad, while continuing to deepen its multi-brand retail presence. The strategy is to build one flagship store per city, complemented by wider offline distribution.
The company plans to build on its retail touchpoints to 15,000 by year-end, up from approximately 10,000 presently. “Offline is picking up in India in quite a big way… it’s now slightly tilted towards offline, around 55 per cent, versus 45 per cent online,” Evangelidis said, attributing the shift to narrowing price gaps and the need for hands-on product experience.
The expansion comes on the back of strong business momentum. The company raised $200 million in a Series C round in September 2025 at a $1.3 billion valuation, backed by Tiger Global, GV, EQT and Qualcomm Ventures, and has crossed $1 billion in cumulative revenue.
India remains central to Nothing’s global ambitions. All devices sold in the country are now locally manufactured, with exports beginning to scale. The company has also tapped into India’s strong user community, which has played a key role in product feedback and brand building.
With strong growth in the mid-premium segment and rising consumer aspiration, Nothing is positioning itself to ride India’s premiumisation wave while building a community-led brand.
Published on March 22, 2026