A view of newly launched “Ferrari 849 TESTAROSSA” car at Jio World Convention Centre, in Mumbai on Saturday.
| Photo Credit:
ANI
India’s growing wealth base is also fuelling demand for such vehicles. According to global wealth reports, the country’s population of ultra-high-net-worth individuals, those with assets exceeding $30 million, is projected to rise by nearly 50 per cent between 2023 and 2028, creating a larger pool of potential buyers for ultra-luxury brands, especially supercars.
India’s super-luxury car segment, typically comprising vehicles priced between ₹2 crore and over ₹10 crore, remains relatively small but is expanding steadily. Industry estimates suggest the segment currently sells around 1,000 to 1,300 units annually, nearly doubling in size over the past few years as more high-net-worth individuals enter the market.
Lamborghini, one of Ferrari’s closest rivals, delivered 111 vehicles in India in 2025, reflecting strong demand for high-performance luxury cars. Waiting periods for certain supercar models across brands can extend for months or even years due to limited global production.
Ferrari has been present in India for more than 15 years, operating through authorised dealerships in Mumbai and Delhi. While sales continue to be handled by distribution partners, the company has been increasing engagement with potential buyers and existing customers as the country’s base of ultra-high-net-worth individuals expands.
With an estimated on-road price exceeding ₹12 crore, depending on customisation, the 849 Testarossa is powered by a plug-in hybrid setup that combines a 4-liter twin-turbocharged V8 petrol engine with three electric motors.
The powertrain produces around 1,050 horsepower and allows the car to accelerate from zero to 100 kilometres per hour in about 2.25 seconds, placing it among the quickest series-production cars available in the country. Alongside today’s launch, automakers are also lining up several new high-performance models for India over the next two years, signalling growing confidence in the market.
Market observers say Ferrari’s key competitor in the segment, Lamborghini, is also expected to introduce models such as the Temerario, the successor to the Huracán, while Ferrari is likely to bring new products, including the Amalfi, positioned as a replacement for the Roma.
Not to be left behind, Porsche and Aston Martin are also preparing updated performance variants of their flagship models. Industry executives say most upcoming launches will feature hybrid powertrains, reflecting a global shift towards electrified performance.
Industry executives who track the supercar market told businessline that Ferrari’s latest flagship reflects a broader shift in the global performance-car industry, where electrification is increasingly being used to enhance acceleration and driving dynamics while meeting tightening emissions regulations. They also said the recent EU-FTA signing has boosted the confidence of high-end luxury car makers to introduce their new models in India, and FY 27 will also see couple of high end suipercars coming to India
Published on March 14, 2026