A growing number of financial influencers are shifting the conversation away from spreadsheets and toward psychology, arguing that mindset, not math, may be the biggest barrier to building wealth.
Financial influencer Taylor Price joined FOX Business’ Ashley Webster on “Varney & Co.” to discuss how reframing financial habits can change long-term outcomes.
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Price said many Americans are held back not by a lack of knowledge, but by how they think about money in the first place.
“Money is more mental than it is mathematical,” Price said.
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Her framework uses a “money tree” concept to simplify how wealth is built over time. She explained that each part of the tree represents a different financial layer, from income to savings to investing, helping people better understand how their decisions compound.
“We start by planting the seed, the scarcity mindset versus the growth mindset,” Price said. “It’s the difference between I can’t get ahead to I know my choices are gonna compound over time.”
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She added that building stability starts with a strong foundation, especially during uncertain economic conditions.
“When it comes to bad weather in the economy, especially today, guess what? That tree holds us together within the roots, our savings accounts, our emergency funds,” Price said.
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Price also pointed to mindset as a key driver of behavior, arguing that belief systems can directly shape financial outcomes.
“Thinking that they can’t when, yes, if you believe you can’t, you won’t. But if you believed you can, you will,” she said.
Drawing on behavioral science, Price said people tend to notice more opportunities once they shift their thinking.
TikTok finance influencer Taylor Price says “Money is more mental than it is mathematical” on Stuart Varney’s “Varney & Co.” (FOX Business/Getty Images / FOXBusiness)
“You’re gonna find opportunities because your brain is now trained to see how can I make more money,” Price said.