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The iPhone 17 Pro has an awesome camera system, having held its own against the Galaxy S25 Ultra and fought its corner admirably in a video shootout against a professional cinema camera. The three rear lenses can capture beautiful images in pristine quality, and while I do like recent features such as the Photographic Styles and Apple’s ProRaw image format, there’s more I think Apple needs to do to help its phones appeal even more to pro and amateur photographers alike.
I’ve spent over 14 years reviewing iPhones and Android phones from all brands for CNET, and as a professional photographer, I’ve always had an eye toward testing the cameras of top models like the new Xiaomi Leica Leitzphone, which I awarded an Editors’ Choice award for being the best camera phone I’ve ever used. The competition remains fierce, and Apple needs to push the boat out more than ever. These are a variety of features I’d love to see Apple incorporate into the upcoming iPhone 18 Pro.
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Most of the Xiaomi Leica Leitzphone’s camera
In my review of the Leitzphone — made in collaboration between Xiaomi and iconic camera maker Leica — I called it “the best, most exciting camera phone I have ever used.” And I meant it. This phone has taken some of my favorite images I’ve ever taken on a phone, and Apple would do well to see this as its benchmark for imagery prowess. There are several main elements that I think Apple should steal.
First, the main camera image sensor. It’s physically much larger than the sensors found in most other phones — including the iPhone — which allows it to capture more light and therefore deliver better dynamic range. But it also uses something called LOFIC technology. Standing for Lateral Overflow Integration Capacitor, those nonsense words basically mean it’s able to capture better dynamic range in a single image, rather than combining multiple exposures into one final image — as Apple currently does with its Deep Fusion software processing. Xiaomi’s main sensor is excellent, delivering pristine images with beautiful exposures. Apple is rumored to be experimenting with LOFIC image sensors, though whether we see one on the next model isn’t known.
The Photos I’ve Taken on Xiaomi’s Leica Phone Are Some of My Best Ever
But that’s not all; the Leitzphone is also among the first camera phones to feature a continuous telephoto zoom that uses actual moving elements, just like a real camera zoom lens. It allows for better quality telephoto images as it relies less on digital cropping to zoom in further. Again, Apple has been rumored to be working on similar tech for at least the last couple of generations, so maybe the iPhone 18 is where we’ll finally see it deployed.
There’s plenty more I love about the Leitzphone’s camera experience, but the sensor and the zoom are the main points I’d love to see Apple steal. Beyond that, I absolutely adore the built-in Leica color profiles — especially Leica Chrome — and while I’d love to see them built into Apple’s camera, these are Leica-specific presets that won’t be available on anything without a Leica red dot logo nearby. If you want them on your iPhone, you’ll need to pay separately to use the Leica Lux iPhone app.
Samsung’s My Filters color filter clone
Leica’s filters aside, Samsung’s My Filters is a tool hidden inside recent Galaxy camera phones that essentially lets you steal the color tones from one image and apply them to another. Say you found a lovely photo online with dreamy pastel tones and warm highlights. You can save that image to your phone (even a screenshot of it will do), load it into the filter creation tool within the camera app, and it will then create a new filter that aims to replicate the tones of that image. That filter will then be saved to your phone for you to apply to all your images later on.
The original image (left) and the edited version using my custom filter (right). I love the warmer tones, the teal sky and the film grain. It’s given it a very vintage look and I really like it.
While the filters it creates are not always especially accurate to the source image (sometimes the effects can be quite subtle), I do like the results you can get from it. I’ve been able to create some lovely filmic looks that I’ve customized to try to give the impression of old Kodak film stocks.
Apple’s Photographic Styles is the nearest thing the iPhone has, and while some of the looks are nice enough, there’s not a lot of scope for getting truly creative with colors, film grain and other effects. I’d love to see Apple expand on its Photographic Styles tool to give the sort of filmic looks Fujifilm has achieved so well with its customizable “recipes” on its ever-popular cameras like the X100VI.
The Nothing Phone 3 has a great macro mode.
Nothing Phone 3’s Macro Mode
I wasn’t all that impressed with the Nothing Phone 3 in my full review, and a large part of that was down to the overall disappointing camera performance. But it does have one saving grace in its macro mode. As someone who runs a photography YouTube channel specializing in macro photography, I feel I have a high bar for what looks good when it comes to close-up photos of tiny things like insects or flowers. But even I have to admit that this phone takes superb close-up photos.
The iPhone 17 Pro also has a macro function that uses the ultrawide lens to achieve close-up focusing. And while it certainly succeeds in getting up close and personal with whatever insect you happen to find, images don’t always look great from it. I’ve found colors to look a little drab, though. And while it can focus close to the lens, it results in a wide-angle view. This means you’ll need to get your phone right up close to an insect, likely scaring it off.
I found Nothing’s macro mode to look much more natural in its image processing, with vibrant colors. As it doesn’t appear to rely on the ultrawide lens, it gives a closer view of your subject without the wide-angle distortion. Fine, macro photography might be a niche use, but it’s also something that anyone with a phone can do (versus having dedicated macro equipment). I’d still love to see Apple work on its close-up skills.
With the grip attached you can hold and use the Xiaomi 15 Ultra just like a regular compact camera.
Xiaomi’s 15 Ultra camera grip
I loved Xiaomi’s 14 Ultra and 15 Ultra phones (not to mention the new Leitzphone), finding them capable of taking some of the best photos I’ve ever seen from phone cameras. There are a lot of reasons why these phones are great for photographers, but one of my favorite things about shooting with them is the Xiaomi-made accessories, including the camera grip and filter mount.
The grip in particular is super helpful as it allows you to hold the phone just like a regular compact camera, while the built-in shutter button makes it easier to snap away without having to tap the screen. The filter mount, meanwhile, allows me to use the same professional screw-in filters (like pro-mist, circular polarizers or neutral density filters) that I use with my professional camera kit. While Xiaomi made one for its new 17 Ultra, it’s oddly not natively compatible with the more photography-focused Leitzphone. So I guess Xiaomi needs to learn this lesson too.
Apple doesn’t make a camera grip for the iPhone, and while there are various third-party ones, I haven’t found many I really love to use. The Leica Lux grip is as well-built as you’d expect from the iconic photography brand, but it relies on MagSafe, which feels risky trusting your phone to hold in place only with magnets, and it will only work with the Leica app, not with the default iPhone camera app. (Oh, and it’s a nearly $400 accessory.)
Leica’s Lux grip attaches only using MagSafe and I wouldn’t want to trust it to hold my phone in place while walking quickly around town.
Xiaomi’s kit, being made by the company itself and for the specific phone, works seamlessly, connecting securely to the phone and working as expected with the default camera app. The iPhone is amazing as an everyday-carry camera, but it could be elevated even further if Apple created hardware accessories specifically for photographers.
Xiaomi 14 Ultra’s variable aperture
Yes, I keep coming back to Xiaomi, but the company’s 14 Ultra is definitely worth stealing from. In particular, the variable aperture in its main camera that can go from wide open at f/1.7 and close down to f/4. Most phones have a fixed aperture, and while you’d rarely notice the difference, when it comes to night-time photography, the Xiaomi 14 Ultra was amazing.
By closing down the aperture, I was able to create authentic starburst effects around points of light like streetlights in exactly the same way that you would by using a narrow aperture with a mirrorless camera and lens on a tripod. I loved the images I captured with the phone, as they looked so much more professional than the weird amorphous blobs seen around light sources in night photos from other phones.
The starburst on the streetlight makes this image what it is.
I won’t hold my breath on this one, as even Xiaomi didn’t stick with the technology for long. While the company made a big deal about it on the 14 Ultra, when it launched the 15 Ultra a year later, the variable aperture was nowhere to be seen, and it’s not present on the more recent 17 Ultra or Leitzphone. Perhaps the mechanics make the phone too expensive to produce, or maybe there just wasn’t enough benefit — or demand — for starbursts in night photos.
Either way, it was a real highlight for me, and it’s something I’d love to see Apple implement in the iPhone 18’s camera.
Xiaomi and Sony’s external lens cameras
No, I’m still not done talking about Xiaomi. But I’m also talking Sony, so simmer down. At MWC last year, Xiaomi showed off a concept for a camera and lens unit that attaches to your phone but contains its own large image sensor and larger, higher-quality optics. It harnesses the computing power, image processing and larger display of your phone, but offers much better overall image quality than the tiny cameras in your phone are able to achieve.
Unlike most phone camera lenses, this lens has actual iris blades to open and close the aperture.
Sony actually had a similar idea all the way back in 2013, packing its QX100 and QX10 cameras with a large image sensor and full zoom lens, but no screen. Like the Xiaomi concept, it connected to a phone that then acted as the display. While Sony’s product did go on sale, it never really took off, and the company didn’t return to the format. Xiaomi was launched firmly in “concept” territory, and sadly, I saw no sign of it during this year’s MWC.
I certainly won’t be alone in having daydreamed about what an actual Apple camera would be like. Pairing the top-end image processing Apple is able to achieve with its iPhones with a significantly larger image sensor and pro-standard lens optics could result in an absolute photography powerhouse for both casual snappers and pros alike.
And while I don’t ever foresee the company launching a stand-alone camera — despite what some patents might suggest — I’d love to see it create a camera unit like Sony’s and Xiaomi’s that’s designed to work in tandem with an iPhone. Do I expect to see this at the iPhone 18 launch? Absolutely not. Will I dream about it anyway? Damn right.